Ben Clare has worked in two of advertising’s creative hot spots, New York and Sydney, in a thirteen-year career. He has won awards and honours from every major creative and effectiveness award show, the highlight being winning the inaugural Mobile Grand Prix at Cannes for his Google campaign, Project Re: Brief.

Clare has been appointed group creative director of Emotive, in response to the agency’s growth following the induction of its new strategic positioning and consumer-centric creative process, Social to Scale, late last year, which expanded Emotive into a full-service creative agency, delivering content, ads and experiences.

Clare joins from TBWA Sydney where he was creative director. Prior to that, he has held positions at Clemenger BBDO Sydney and its creative consultancy, TKT Sydney, Johannes Leonardo in New York, J. Walter Thompson and Havas, working on brands such as Google, Amazon, Qantas, Coca Cola, Tourism Australia, Foxtel, Frucor, Skittles and Campbells

Beyond the office, Clare has taken an active role in mentoring advertising’s next generation, helping run creative and strategic courses at Miami Ad School for the past two years.

He commented, “I’m thrilled to be joining Emotive at such a pivotal moment in time for the agency. Their structure feels super collaborative and immediate, and the creative ambition feels matched only by their executional agility. At a time when brand communications elsewhere feel like they’re being constrained by shorter and shorter media increments, Emotive has been able to develop some great, story-driven work. I’m really looking forward to heading up the creative department alongside Zane Pearson to help the team continue to build something different and special.”

Simon Joyce, Emotive chief executive officer & founder, stated, “Ben is a great talent, great guy and a great addition to our team. His skillset, background and work made him a real standout. We couldn’t be more thrilled to have him join Zane in leading Emotive’s Creative Collective. Importantly, his appointment is a key step in our mission to assemble Australia’s most diverse team of specialised creative talent. By working with a range of writers, directors, comedians, designers and beyond, our creative teams are uniquely tailored to the client’s needs.”

Clare commences on Monday May 6 and will be based out of the Emotive Beach Haus in Sydney.