A family dinner table goes searching to find a new sense of place. It has stopped being used for its purpose at its home. The 80-second commercial, The Runaway, by Energy BBDO for Kerrygold, laments the fading of a family tradition and points to the happiness that sharing meals and conversation together fosters. It fits into a campaign, May your table always be full, that intends to be a reminder of what the dinner table is meant for – connecting and reconnecting people with one another.
Beautiful, moody imagery by directors, Jules Fennell and Alja Primec, is underscored by a slow rendition of Cheap Trick’s I want you to want me.
“Let’s face it, our tables have been hosting way too many Zoom calls over the past few years, and not enough family or friends. It’s time we get back around the table, sharing more meals with the people we care about,” says Josh Gross, Chief Creative Officer at Energy BBDO.
“May your table always be full is a timeless, powerful brand adage that we believe everyone can relate to,” added Brian Cleere, global marketing director at Kerrygold. “Kerrygold’s rich tasting butter and cheese are meant to be savoured and shared. This platform connects with people by reminding them of how good the little moments in life can be when you take the time to be present, cook meals with one another, and even just sit down at a table enjoying a meal, connecting with friends and family.”
The global campaign launched in the US on November 6, covering broadcast TV, online video and social and digital across Meta, Pinterest and TikTok.
Credits
Advertising Agency: Energy BBDO
Chief Creative Officers: Josh Gross & Frank Hahn
Executive Creative Director: Allison Hayes
Creative Directors: Dane Canada, Lucas Owens & Dejan Handjiski
Associate Creative Director:Josh Parmenter
Associate Design Director: SoA Ryu
Art Director: Abigail Chieppa
Copywriter: Lucy Butka
Junior Art Director: Talia Adler
Junior Copywriter: Sarah Abrams
Designer: Sam Green
Junior Content Designer: Anna Gainer
Head of Production: Jeff Davis
Producers: Serena Lignel & Georgia Stevenson
Junior Producer: Tyler Jones
Client Service Director: Anna Bleers
Account Directors: Fiona Gilroy & Yasmina Maliuha
Group Account Director: Galina Koreneva
Account Supervisor: Nicole Kazan
Head of Planning: Paul Fisher
Planning Director: Shannon Smiley
Strategy Directors: Michelle Grossheim, Annika Plaggenborg & Emily Vertrees
Social Strategists: Lauren Hurtis, Chelsea Henricks, Jennifer Jasso
Production Company: RESET Content
Directors: Jules Fennell & Alja Primec
Executive Producer: Jen Beitler
Editing: WORK
Head of Production: Chris Delarenal
Editors: Stewart Reeves & Rain Keene
Assistant Editor: Michael Hillman
VFX Company: Blacksmith
Shoot Supervisor: Rodolfo Pereira
2D Lead: Hannah Wilk
2D Artists: Hieu Phan & Eric Sibley
Colour: Sam Howells
Color Assist: Matt Gehl
Head of Production & Executive Producer: Perry Tate
Colour Producer: Adam Vevang
Producer: Kevin Liu
Production Coordinator: Joey Witten
Music & Sound Design: 750mph
Executive Producer: Olivia Ray
Producer: Aishah Amodu
Senior Audio Engineer: Sam Ashwell
US Media Agency: PHD Media
Ireland Media Agency: OMD
