Fintech company, Humm Group, has appointed independent Australian agency, Enigma, as its agency partner, making the agency responsible for strategy, media and creative. The agency’s work will support Humm Group’s lending solutions that help customers access the things they need now while managing repayments in a flexible and responsible way.

The new business win follows the recent announcement of Simon Lee joining Enigma as chief creative officer, strengthening the agency’s creative leadership.

Enigma chief media officer, Justin Ladmore, commented, “Humm Group is an ambitious, fast-moving brand in one of the most competitive and dynamic categories in the country. We are so excited to work with Chiara and her team to help supercharge their next phase of growth.”

“We were impressed by Enigma’s strategic thinking, media firepower and fully integrated creative offering,” stated Chiara Bianciardi, general manager cards and marketing, consumer Australia at Humm Group. “They demonstrated a clear understanding of our customers, our ambitions, and how to help us grow as we ramp up and roll out new products.”

Humm Group joins a growing list of Enigma clients spanning finance, property, tourism, government, FMCG, and retail. The appointment is effective immediately.