You will be a successful entrepreneur if you can survive. It takes grit, guts and gumption. That’s the message that Richard Branson wants budding entrepreneurs to know.
To deliver it, Sundog Pictures and ENVY Advertising and have collaborated (again) to launch this year’s – the 2nd – Virgin Pitch to Rich competition, VOOM.
VOOM was launched last year by Virgin Media Business to give promising entrepreneurs the chance to pitch their business ideas to Virgin chief, Richard Branson, with the ten best pitches winning a share in £1,000,000 of prizes.
The 2016 launch film uses the Swiss Alps in winter as a backdrop for its survival stories from previous Pitch to Rich finalists. It aired for the first time on Channel 4 on March 22 in the UK.
The launch film was directed by Bruce Goodison and is one of a series of TVCs and online films produced by Sundog Pictures.
After teaming up to produce last year’s launch film together, Sundog brought ENVY Advertising on board again to provide colour grade, Flame and sound design work for this year’s campaign.
The film juxtaposes dramatic black and white scenes of Branson forging a path through the forests of the Swiss Alps to a mountain precipice with subtly coloured vignettes of that tell the stories of three of last year’s VOOM finalists.
The film’s tone and mood was central to the overall creative brief. Danny Wood, colourist at ENVY Advertising, explained, “It’s a really beautifully shot piece of work. The look of the interviews was based on the iconic portraits of Yousuf Karsh, which sat against muted colour in other scenes.”
Helen Richardson, producer at Sundog Pictures, added, “This was a potentially fiddly project, with lots of different and ever-evolving deliverables, a significant VFX component, and three offline suites running simultaneously. James Trimming and Pete Burch were absolute heroes, ensuring the whole process ran smoothly from start to finish and that we were well looked after throughout. The tone and mood of the colouring was a central creative component for Bruce Goodison right from the start, with much of it shot for black and white. Danny Wood took Bruce’s ideas on board and ran with them, creating a beautiful, strong grade that brought the films to life.”
Credits
Brand: Virgin Media Business
Production Company: Sundog Pictures
Director: Bruce Goodison
Producer: Helen Richardson
Production manager: Nicola Varley
Post-production: ENVY Advertising
Colourist: Danny Wood
Flame: Dean Wyles
Producers: Peter Burch & James Trimming
Sound Designer: Dave Williams
