THE 2020 Epica Awards has announced its winners, with Grand Prix winners coming from the United States, Canada and Argentina. Moldy Whopper won Grands Prix in PR, Print and Film. Its agencies share Agency of The Year.
Björn Ståhl, executive creative director at INGO, commented, “Winning a film Grand Prix is always very hard and it’s absolutely amazing to win this one. We worked so hard on this campaign, this makes it totally worth it.”
Eduardo Marques, chief creative officer of Publicis, stated, “Such an amazing achievement to win an Epica Print Grand Prix. But not only that – it’s such a great achievement for the whole food and product industry too. BK has transformed the category’s advertising so that from now on it is more transparent, real and honest. That’s also a beautiful thing.”
Pancho Cassis, partner and chief creative officer at David, added, “After everything we suffered to make this campaign happen, it’s an absolute honour to receive this award from one of the most clever and demanding juries there is: the advertising journalists. Truly grateful to all of them for this recognition.”
Network of the Year is Wunderman Thompson
Agency of the Year is INGO Stockholm/ David Miami/ Publicis
The Grand Prix winners are:
RESPONSIBILITY: Wunderman Thompson Buenos Aires, Through Your Eyes, for INCUCAI x Sony Music
+ Special Mention for Mientrastanto, Spain, The Last Present, for Canary Islands Government
• PR: INGO Stockholm/David Miami/Publicis, The Moldy Whopper for Burger King
• DESIGN: Rethink, Canada, Heinz Ketchup Puzzle
• DIGITAL: 72andSunny Los Angeles, Swipe Night, for Tinder
• PRINT: INGO Stockholm/David Miami/Publicis, The Moldy Whopper, for Burger King
• FILM: INGO Stockholm/David Miami/Publicis, The Moldy Whopper, for Burger King
The RESPONSIBILITY GRAND PRIX for cause-related work went to Wunderman Thompson Buenos Aires for Through Your Eyes, a music video from Sony Music, musician Dante Spinetta and organ donation NGO INCUCAI. The video appeared misty until users pointed their device’s camera at another person’s eyes, when the picture become clear. It encouraged cornea donations.
Daniel Minaker & Sebastián Tarazaga, Latam chief creative officers for Wunderman Thompson, jointly commented, “We are very happy and proud to make history with this Grand Prix, the first for Latin America at the Epica Awards. We want to thank Sony, INCUCAI, Dante, Landia, Tokyto and the entire Wunderman Thompson Argentina team, who did everything they could to make this idea happen. It is a great joy to be able to help the work of Latin America appear on the global creative map.”
The Resposibility jury also awarded a Special Mention to the healthcare film, The Last Present, for the Canary Islands government, by Tenerife-based agency Mientrastanto. Although it did not win a Responsibility Grand Prix, it was singled out for its drama and potentially positive impact.
The DIGITAL GRAND PRIX was won by 72andSunny Los Angeles for Swipe Night, which reignited interest in the Tinder app by transforming it into a complex multi-player adventure game that entertained users and brought like-minded people together.
Matt Murphy, global chief creative officer of 72andSunny, stated, “It’s an honour having Tinder Swipe Night recognised with a Grand Prix by the objective jury of journalists that make up the Epica Awards. 72andSunny believes in the power of unignorable creativity and this is an achievement we’re incredibly proud to celebrate.”
The DESIGN GRAND PRIX went to Canadian agency Rethink for the Heinz Ketchup Puzzle, an entirely red jigsaw puzzle that promised to keep everyone occupied during lockdown – and also generated plenty of social and traditional media coverage.
Mike Dubrick, partner & executive creative director at Rethink, stated, “We’re thrilled that Heinz Puzzle has been named the Design Grand Prix winner. A huge shout-out to the entire team and our amazing clients who worked tirelessly during lockdown to bring this to life. And of course thank you to the jury of journalists for this honour.”
The jury decided not to award an ALTERNATIVE GRAND PRIX as there was no clear winner.
Epica editorial director and jury moderator Mark Tungate, commented, “This year the accent was clearly on innovation, as many of the big winners stood out with attention-grabbing new spins on existing media platforms. In an extraordinary period, agencies worked harder than ever before to prove that a historic crisis can’t put a brake on creativity.”
