The Epica Awards Grands Prix and Of The Year Awards have been announced at a presentation in Amsterdam. There were Grand Prix winners from the US, Germany, France, Israel and Sweden.
- Network of the Year is McCann Worldgroup
Rob Reilly, global creative chairman, McCann Worldgroup, stated, “This recognition would not have been possible without the hard work from our teams around the world and the trust that our clients have given us in representing their brands. To have the global media celebrate our work validates the impact that creativity can have on solving our clients’ biggest business issues.”
- Agency of the Year is McCann New York
- Production Company of the Year: Moving Picture Company
Grand Prix winners are:
- RESPONSIBILITY: McCann NY, Changing The Game for Microsoft. The campaign for Microsoft’s Adaptive Controller for the Xbox enables disabled children to play video games.
- PR: Scholz & Friends Berlin Germany, The Tampon Book for The Female Company. This highlighted the fact that tampons in Germany were taxed like luxury goods, at 19%, while some genuine luxury goods were taxed at only 7%. The agency got around this by selling tampons inside books, which are taxed at the lower rate. Adding its voice to similar protests, the campaign was ultimately successful and the tax rate for tampons was changed.
- ALTERNATIVE: Wunderman Thompson Paris, Parisian Rendezvous for Le Drugstore Parisien. Le Drugstore Parisien is a small concept store with an equally small budget. Dozens of the city’s popular app-located electric scooters were “borrowed” and parked outside the store, luring potential customers who often paused to shop. Creative director Thomas Derouault commented: “First of all, thank you very much to all the members of the jury who voted for us. This started out as a really small project. It pretty much was a case of ‘what can we do to attract the most attention to these shops with no money?’ It’s been a great ride to see our brave client follow us on this, the agency teams doing everything on their own, the public reacting so well to it, the police not fining us and the scooter rental companies not suing us. All of this makes us really proud to receive this award.”
- DESIGN: McCann Tel Aviv, ThisAbles for Ikea, a series of 3D printable add-on adaptors for Ikea goods and furnishings, making them immediately more accessible or comfortable for disabled people.
- DIGITAL: Ogilvy Germany, No Need to Fly – Around the World in Germany for Deutsche Bahn railway service. The data-driven campaign used algorithms to deliver images of far-flung exotic destinations alongside pictures of very similar places closer to home – and far cheaper to reach by rail.
- PRINT: Åkestam Holst, Without the Whole Picture for Pressbyrån/Expressen. Thde campaign was a collaboration between newspaper, Expressen, and newsagent, Pressbyrån. It showed famous news photos with a vital element removed, thus distorting the story and demonstrating the value of on-the-spot photojournalism and press freedom.
- FILM: Daimler AG, Mercedes Benz – Bertha Benz (agency: Antoni Garage; director: Sebastian Strasser; production company: Anorak Film). The gripping film tells the story of Bertha Benz, who proved the worth of her husband’s Patent Motor Car by taking it on the first long distance journey ever attempted in an automobile: 180 kilometres from Mannheim to Pforzheim – and back.
- Gold: Leo Burnett, Bonds Re-Loved for Bonds in Digital
- Silver: Leo Burnett, Bonds Re-Loved for Bonds in Digital
- Silver: Leo Burnett, Silent Whistle for Samsung Galaxy Smart Watch
Jury president, Fiona Rogers, chief operating officer of Magnum Photos, commented, “Some complex issues were approached in an innovative and memorable way – from highlighting company heritage stories to raising awareness of public service initiatives, often using the medium as the message itself. The winners are a positive reinforcement of how brands are increasingly moving towards a sense of ‘purpose’ in their strategic thinking, and how their creative delivery can provide better representation, more impact and ultimately business uplift.”
Entrants & Entries by Country
This year Epica received 3410 entries from 61 countries. The highest number of entries came from Germany followed by France and the United States and there were increased entries from Georgia, Uzbekistan, Israel, Canada and China. New countries include Cyprus, Luxembourg, Armenia and Malta.
Results by Country
Germany was #1 in the country rankings with 64 awarded projects including 3 Grands Prix and 20 Golds. France was #2 with 60 awarded projects including 1 Grand Prix and 9 Golds 22.
Find full details of all the winners here.
Winners spreadsheet here: Epica Awards 2019 Results