When Burger King launched grilled hot dogs in the Netherlands last month, Amsterdam creative agency, Etcetera, created its worst campaign.

(For those whose experience in food excludes European staples, “worst” is the Dutch word for hot dog.)

Etcetera: Burger King kicks off the year with the worst campaign

The campaign invited people throughout the Netherlands to meet up in Amsterdam and let go of the things they don’t need – and don’t like – by grilling them.  The worst things in the Netherlands were going to be flame-grilled.

“And, BOY oh boy, did they take Burger King up on this unusual invitation! Despite the typical Dutch weather, featuring EXTREME rain and an average temperature of 2.5C, people turned up, eager to set fire to all manner of items, from broken bike locks, to sex toys, to their ‘worst’ meals,” Etecetera noted.

Here are some of the worst Dutch items to be grilled by Burger King:

https://youtu.be/51b2bO3dsk0

Credits:

Agency: Etcetera

Creative directors: Tolga Büyükdoganay, Raymond van Schaik, Ben Imhoff & Wouter Voges

Strategy: Frank Huiberts & Margot Bouwman

Social strategy: Michael Nap

Design: Lynnet Wams & Michiel Koorstra

Account: Martin Stiemer

Agency Producer: Marc Elbers, Remko Esser & Anne Verdaasdonk

Production Company: Vigics
Director: Dwight Groot
Producer: Sophie Victorine
Production Manager: Lisanne van Steen
DOP: Jorne Tielemans
Focus Puller: Eli van Cleef
Gaffer:  Berend Holtkamp
Art Director: Klaas Wijnberg
Set dresser: Marten Hoekstra

Fire-expert: Arjan van Drunen
Photography:  Kaj van Geel
Editing: Vigics
Grading: Rik Mahieu @ Baseline
Sound Design: Sjoerd Kats
Composer: Daan Jansen

Client:  Burger King
Marketing team:  Andrea D’Aloia, Madhav Kapur & Ana Mendes