Peter Galmes has been appointed chief creative strategist of Herd MSL ANZ (Australia & New Zealand). His job will be to grow and strengthening Herd MSL’s capabilities across social and content, and building an offering that shapes how brands are perceived in culture.
Galmes brings with him over 20 years of experience in social, influencer, digital, earned and experiential marketing. That experience includes positions as an agency creative, including digital creative director at Saatchi & Saatchi, creative director at Whybin TBWA/DAN/Eleven PR and creative partner at DDB Group Australia. He was creative director at We Are Social for two-and-a-half years, social director at Revolver/Will O’Rourke, and most recently led POLY oOh! Media’s content and creative innovation hub, opening new avenues for commercial creativity.
His work has been applauded by Cannes Lions and The Webby Awards, D&AD and The One Show. Notable examples include Samsung Global #TeamGalaxy, MILO Hot vs. Cold, KFCookin, Queer Eye – YASS, Bright – Calling all Wills and The Sydney Opera House #ComeOn.
Skye Lambley, chief executive officer, Herd MSL ANZ, stated,“I am super excited to have Peter on board. He brings an energy and diversity of experience to our team that will enable us to think bigger and better. His creative and strategic firepower will continue to elevate our social, content and influencer work to enable us to continue to deliver value to our clients.”
Peter Galmes added, “It has always been a passion of mine to change how people perceive social media, it is at the heart of everything our audiences interact with daily and at Herd MSL, we have the tools and people to really grow something special. I believe that with the right audience insight, earned and social can come together to create work that can engage and influence audiences in new ways. I am beyond excited to be joining Herd MSL. The team is brimming with talent, passion and knowledge. This is an incredible chance to work on a wide range of brands and do things that have never been done before.”
