Darren Wright, former joint executive creative director at Clemenger BBDO, has joined Emotive as group creative director.

Wright began his career at Wieden + Kennedy London, where he spent nearly ten years working across Nike, Nokia, Honda, and The Guardian before becoming creative director on Nike.

He moved to Grey London in 2012, as creative director on the Lucozade, McVities, Vodafone and GSK accounts, and came to Sydney five years later to join Clemenger BBDO, where he helped guide the agency to Agency of the Year at AWARD Awards in 2019 and in 2020. He was made joint executive creative director in 2020 and has collected awards at D&AD, Cannes, Clios, Campaign Big, Creative Circle, One Show and AWARD Awards.

Simon Joyce, chief executive officer & founder, Emotive, stated, “From the moment he walked through the door, Darren has raised the bar creatively and helped elevate the work across clients, and just as importantly, he’s done so in a way that has enriched the additive creative culture we’ve built. Having founded Emotive with a collective of senior CDs and the principle that each CD is empowered to take greater ownership of their work, appointing a GCD was a big call. But far from blowing the model up, bringing Darren in has allowed us to supercharge it. With the growth we’re experiencing, the impact we’re already seeing, and an ambition to compete with the very best creatively, it’s undoubtedly the right move.”

Wright added, “I’m delighted to be joining Emotive. SJ and Hoggy have assembled an amazing crew of talented people who care about each other and the work they do immensely. With the clients they have and the brands they work with, the opportunities and potential are massive.  I can’t wait.”