Sunset, relaxing, Corona. It’s the ultimate trifecta. So Corona is renting sunsets to make sure it has enough sunsets to go around. The beer brand is
proposing commercial agreements to various businesses such as restaurants, hotels, Airbnb’s, shops and bars, so that it can turn their sunset-view windows into spots that Corona “owns”. In return, the brand offers free beers for their customers.
The innovative proposal aims to continue strengthening the relationship between Corona and the sunset, a moment of the day perceived as an explicit invitation from nature to connect.
Fahrenheit DDB Peru came to the idea because “we felt that the sunset was often portrayed as something exclusively for outdoor moments, limiting the possibilities to enjoy it since not everyone is outdoors at that time. However, we discovered a truth that was the starting point of this idea – the sunset can be enjoyed from the comfort of a window with a view of the sunset.”
“We saw a creative opportunity in windows, especially in commercial spots where more people hang out. That’s when we came up with Rent your Sunset, a project turning windows into advertising spaces. It all clicked. We slap our brand on business windows, and they get our product for free. It’s a win-win,” explained Gonzalo Pazos and Angelo Gonzales, creative directors of Fahrenheit DDB Peru.
How to apply a business to Rent Your Sunset?
Step 1: Go to the project’s website and click on “Apply your window.”
Step 2: Fill out the form with your personal information. We want to know you before doing business.
Step 3: Upload the best photo of your window with a sunset view. The better it looks, the more chances.
Step 4: Tell us about your business. Where is it located, what type of business it is, etc. You can also include a link.
