After two years since the pandemic started, theatres in Peru still have capacity restrictions. 35% of the seats remain empty, which means 35% of tickets are unsold and income is greatly reduced, which impacts on everyone involved in theatre.

So Fahrenheit DDB arranged for Oechsle, one of the biggest retailers in Peru, to buy the unsold tickets. The agency then placed Oechsle-dressed mannequins in the purchased seats and QR codes allowed theatre goers to view the clothes and their prices on their phones.

The campaign helped Peru’s theatres by buying the unsellable tickets and invented a new media for advertising Oeschsle’s collections.

Credits:

Client: Oechsle
Client Team: Milenka Carrillo, Alyssa Macchiavello, Alexis Solano & Camila Firbas

Agency: Fahrenheit DDB
Chief Creative Officer: Ricardo Chadwick 
Executive Creative Director: Sergio Franco
Creative Team: Gonzalo Pazos & Angelo Gonzales
Brand Creative Director: Lorena Collatón 
Production Director: Andriette Helm 
Editor: Enmanuel Hernandez  
General Accounts Director: Alberto Goachet  
Account Director: Jackie Oneto 
Account Supervisor: Samantha Capurro

Production Company: Playroom 
Production Team: Karel Marcenaro, Luis Saavedra, Yamil Fajrry, Luiggi Ricra Davalos
Audio: Adolfo Gazzo @ Creasonica