Banks like to make home ownership look easy. It’s so powerful when they take a more relatable, empathetic approach. FamousGrey shows Belgian bank, KBC’s understanding side with a campaign idea masterfully produced by director, Bernd Faass, and production company, Hamlet. It’s a journey through renovating – the downs as well as the ups.
Housing & Energy recognises that home renovations become more than just about bricks and mortar. They are emotionally charged transformative journeys, physical, emotional and financial rollercoasters. Ultimately, a great script full of wit and charm, a beautiful visual story and a very reassuring voiceover give KBC the appeal of humanness when that is what is needed.
The very relatable hero TVC is running on Belgian TV channels.
Bernd Faass, director, Hamlet, commented, “It was a fantastic project, sort of like self-therapy. I’m currently renovating a house myself, so I had a real-time insight into the extreme emotions that come with renovating. I wanted to translate these roller coaster rides of emotions also to the visuals. So the idea was to treat each scene individually, make each shot different. The less the viewer can anticipate a visual concept, the better – but at the same time always maintain the human touch and the connection to our characters.”
Peter Ampe, executive creative director, FamousGrey, added, “Bernd has a gift for portraying reality in a way that makes it funny. Moreover, he adds an aesthetic layer to it that also makes the whole piece more beautiful. This combination of cinematic and recognisably human is perfectly what we needed for this film.”
Credits
Client: KBC
Client Team: Jessica Kiermeer, Kathleen Verheyen, Koen Gobart
Agency: FamousGrey
CEO: Francis Lippens
Executive Creative Director: Peter Ampe
Creative Team: Jan Schoofs, Jonas Caluwé, Koen Van Deun
Account Team: Marko Van Dyck, Leen Van Lint
Strategic Director: Dominique Poncin
Strategic Planner: Britt Decraen
RTV Director: Myriam Maes
RTV Producer & Art buying: Marlies Neudt
Production Company: HAMLET
Director: Bernd Faass
Executive Producer: Ruben Goots, Jason Felstead, Mathias Kerner
Line Producer: Audrey Dierckx
Post Producers: Dominique Ruys, Basile van der Straten
DOP: Jens Spöri
Art Director: Clarisse d’Hoffschmidt & Milosz Martyniak
Editor: Oliver Don
Grading: Xavier Dockx
Post Production Company: Moxy
Music & SFX: Raygun, Eli Sundermann for FamousGrey Productions
