Allianz Ireland’s concern aligns with that of Dove’s – too many girls drop out of sport. It, too, has launched an initiative to reverse the decline. The champion of Irish sport and largest insurer of schoolchildren in Ireland has begun a movement in Ireland with F&B Huskies to #StopTheDrop.
Leading the movement is a hero commercial that brings the problem to light with an emotive visual metaphor, a mountain-sized pile of sports equipment. From tennis rackets and footballs to bikes and swimming goggles, every piece represents the abandoned hopes and dreams of thousands of children around the country. #StopTheDrop aims to capture the audience’s attention with a campaign that covers TV, VOD, social media, and OOH.
Allianz Ireland’s support of sport has been pivotal in the realm of Gaelic Games, including the Allianz Leagues, All-Ireland Senior Football Championship and Allianz Cumann na mBunscol. Since 2006, Allianz has also played a significant role in backing the Paralympic movement, demonstrating its commitment to inclusivity in sport for all. In 2021, this dedication took a further leap as Allianz expanded its support to encompass both the Olympic and Paralympic movements on national and international stages. Its broad sponsorship also includes Olympic sprinter, Rhasidat Adeleke, and Paralympic champion, Ellen Keane.
Following research commissioned with B&A, Allianz Ireland has worked with all its sponsorship partners as well as Sport Ireland to gain a deep understanding of the societal issue of sport participation in Ireland today.
Mark Brennan, head of marketing, at Allianz Ireland, stated, “Figures from Sport Ireland’s own research reveal a big drop among children participating in sports as they move from primary to secondary school, with one in five opting out of sport altogether. This concerning trend is a problem for Irish sport but also worrying for our children’s happiness. As Ireland’s top insurer for schools and one of the largest supports of sport in the country, Allianz is committed to tackling this challenge head-on.”
Damian Hanley, executive creative director, at F&B Huskies, added, “Allianz believe that insurance should be about living life fully, not carefully. And as the largest insurer of school children in Ireland, they know that sport is a key element in helping children learn that. #StopTheDrop is a great example of a brand living up to its beliefs and we are very proud of this important campaign.”
The campaign also extends beyond raising awareness. It is a call to action for real change. Allianz invites everyone to engage with a suite of comprehensive activities at Allianz.ie/StopTheDrop designed to make a tangible difference. This programme equips coaches and educators with evidence-based methods, aiming to inspire and keep young people in sport for longer.
Credits:
Client: Allianz Ireland
Head of Marketing: Mark Brennan
Marketing Communications Manager: Valerie Hedin
Partnerships Lead: Anna McCarthy
Marketing Communications Executive: Rachel Hanratty
Agency: F&B Huskies
Executive Creative Director: Damian Hanley
Senior Art Director: Laura Rice
Senior Copywriter: Aoife McCleary
Head of Client Growth: Sarah Deeny
Head of Planning & Behavioural Science: Niamh Murphy
Senior Client Manager: Anna Hickey
Client Manager: Chloe Bates
Head of Content Production: Ciaran Walsh
Senior Designer: Mark Corry
Production Company: Motherland
Head of Production: Margaret Livingstone
Director: Fern Berresford
Senior Producer: Keith Bradley
Production Manager: Hannah Gallagher
Editor: Rebecca Luff @ Cabin
Post Producer: Ruth Minkley @ Cabin
Head of Post Production: Anthony McCaffery @ Motherland
Post Produce: Laura Greally @ Motherland
Edit Assist: Kyle Stuart @ Motherland
Post Production Company: Screen Scene
VFX & Shoot Supervisor: Allen Sillery
VFX: Rob Murray & Gavin Casey
Senior 3D Animation: Ben Klimmek
3D Match Move: Michael McCarthy
Colour Grading: Donal O’Kane
Post Producer: Peter Greene
Music Composition: Eclectic Music
Sound mix: Markus @ Bark Soho
