FCB Brasil’s 2017 campaign, Re-born, for Clube de Criação (Brazilian Creative Club)’s annual festival and awards, won a D&AD Pencil. The next year, the agency used the portfolios of well-known creatives as media space to promote the Creative Club.
This year, FCB’s campaign aims straight for the hearts of the creatives it’s hoping to engage. The campaign is called Anger. Its idea is that “You get really mad until you get an idea that makes people go mad”.
The agency has now released two videos in the campaign:
and:
The second video is by LOBO/Vetor Zero, directed by Alton. It’s a wild visual ride – an interpretation of the emotional responses of creatives to the negative comments they hear (time and time again) about their work, created using 3D and 2D animation. There is no doubt that you will respond to the comments also. They will be familiar to you.
The video will be primarily shown on digital platforms and Clube de Criação’s own social channels.
Winners will announced on September 22 and 23, during the Clube de Criação Festival in São Paulo, Brazil and will be published in the 44th Annual.
Credits
Agency: FCB Brasil
Chief Creative Officer: Joanna Monteiro
Creative Executive Director: Fábio Simões
Creative Directors: Marco Monteiro & André Pallú
Art Director: Guilherme Manzi
Copywriters: Mario Morais & Leonardo Marçal
Illustrations: Guilherme Manzi
Projects: Suélen Mariano & Leidiane Estrela
Client Services: Elton Longhi
Graphic Production: João Albertini & Daniela Fonseca
Producers: Charles Nobili, Ricardo Magozo, Pedro Lazzuri, Murillo Moretti & Mariana Carneiro
Production Company: LOBO/Vetor Zero
Director: Alton (Anger – Raiva)
Executive Producers: Alberto Lopes & Sergio Salles
Photography Director: Lucas René
CGI Supervision/Animation/Rendering: Alceu Batistão
Client Services: Marcia Guimarães and Rafael Costa
Post Producers: Eduardo Silva &Ricardo Vaz
Sound Production Company: SuperSonica
Sound Production Services: Tatiana Nascimento
Client: Clube de Criação
Client Team: Fernando Nobre & Ciça Bernardet
