FCB has won 6 out of the 9 total honours at the 2107 Care Awards, established in partnership between the European Association of Communications Agencies (EACA) and ACT Responsible, for creative work that champions social responsibility and sustainable development.

FCB campaigns were most-awarded in the Non-Profit Organisations and Non-Governmental Bodies bracket. They won all 4 of the honours given in that category including:

Testimonials from FCB Cape Town for CANSA

Believe in Me from FCB Inferno for Barnardo’s

FCB Inferno shatters the idea of the victim mentality for Barnardo’s

Search Racism. Find Truth from FCB Zürich for Refugees Welcome

Safety Jingle from FCB Happiness Brussels for OVK/PEVR (Parents of Road Victims)

The complete list of FCB winners is:

FCB Global chief creative officer, Susan Credle, commented, “At a time when people are questioning the importance and the impact of advertising, the Care Awards serve as an important reminder that when we as an industry create meaningful work, not only is it embraced, it makes a difference. I’m thrilled to see so many FCB offices creating socially responsible work. This makes me very proud to be in the business of advertising.”

FCB global chief strategy officer, Nigel Jones, added, “The Care Awards showcase advertising that makes a positive difference in the world. Advertising that achieves this must create new behaviors. I am proud that, once again, FCB has demonstrated our particular expertise in creating advertising that does just that.”