A few decades ago, wellbeing wasn’t a movement and nutrition wasn’t more important than flavour in food (or indeed, ease).
Awareness about the power of nutrition has come to the fore. According to Nestlé Health Science, nutrition connects people around the world and can change lives.
FCB Health Brasil has created a film for Nestlé Health Science to demonstrate its belief – to show how nutrition brings people together and creates lasting bonds. Don’t expect a dry doco. This animated film is all about heart. Be prepared to cry a little.
The film called Malu was produced by Zombie Studios and directed by Paulo Garcia. Malu is the central character, shown at first as a child receiving the affection of a cafeteria worker who cares that she eats nutritious food. The worker creates a happy face with the veges in her lunch to inspire her to eat them. Later in the film, Malu is an adult returning the affection in the same way in her job as a nutritionist.
https://youtu.be/rn1gT9uItFQ
“Nutritionists play an essential role in patients’ recovery. We sought to make a tribute that would recognise this amazing value, through the emotional link that nutritionists create with people,” explained Juliana Bortali, from Nestlé Health Science.
“The script is very poetic, a kind of Proustian exploration of our emotional memory of food,” added Mauro Arruda, executive creative director and co-managing director of FCB Health Brasil.
Nestlé Health Science chose FCB Health Brasil as the agency for an annual communications project for its Medical Nutrition division. The project is focused on enteral alimentation, a treatment for people who are unable to completely feed themselves through the mouth.
This is the first time that Nestlé Health’s hospital and non-hospital channels are undertaking strategically distinct approaches, unified under the concept, Nutrition Connects Us.
Credits:
Agency: FCB Health Brasil
Chief Creative Officer: Diego Freitas & Mauro Arruda
Art Director: Diogo Barbosa & Laura Hyppolito
Copywriter: Breno Ferreira
Illustrations: Laura Hyppolito
Projects: Gustavo Zaize
Brands & Business: Elton Longhi, Fabíola Toschi & Jéssica Machado
Planning: Luana Azeredo & Flávia Novelli
Media: Fábio Freitas, Leonardo Souza, Juliano Zeitlin & Matheus Kafka
Production: Charles Nobili, Murillo Moretti, Mariana Carneiro, Pedro Lazzuri & Ricardo Magozo
Animation Studio: Zombie Studio
Director: Paulo Garcia
Creative Directors: Daniel Salles & Yohann da Geb
Executive Producer: Natalia Gouvêa
Client Services: Stefanie Dias
Producers: Antonela Castro, Marcio Lovato & Leticia Harumi
CGI Supervisor: Gustavo Rangel
Composition: Gustavo Rangel, Ricardo Alves, and Boson Post
Colour Grading: Psycho n’ Look
Music and Sound Design: LOUD
Producer: Felipe Vassão
Client Services: Priscila Miranda
Client: Nestlé Health Science
Marketing: Mariana Lemos, Juliana Bortali, Ana Figueiredo, Mariana Gimenez, Livia Modesto & Stephanie Gomes
E-business & Media Nestlé: Victor Vendramini, Leila Shimanoe & Rafael Turri
