Body art has become a way for people to express themselves. Now people with prosthetic limbs can use their prostheses to “stand out, stand proud” too.
Thanks to the initiative of junior FCB Inferno creative, Amy Bland, FCB Inferno has partnered up with awarded UK company, LIMB-art, a British design and manufacturing company dedicated to producing stylish prosthetic leg covers. Limb-Art was founded by former Paralympic swimmer and medallist, Mark Williams, and his wife, Rachael. “Stand out, stand proud” is its ethos. The prosthetic covers fit both above and below knee prostheses. They are made from top-quality material to provide robust, affordable and, above all, cool designs to help those with disabilities feel proud of their prosthetics.
Bland initially approached the company after finding them on Instagram and soon spotted an opportunity to expand and elevate the current range of custom prosthetic covers to appeal to a broader audience, particularly women. The FCB Inferno project team, led by Amy and joint head of design, Sarni Strachan, started to explore more designs that felt strong and confident, up to date with the latest fashion trends and would appeal to all types of women.
They landed on a series of modern prints that matched the ethos the brand embodies. These designs were then shared to the brand’s Instagram and Facebook pages, and the followers voted for their top two to go into production. These were a modern black and white line illustration design and one with radiant glass that reflects the light when moving.
Amy Bland commented, “My favourite type of work is when problem-solving and doing something that makes a difference merges to create something amazing – that’s the whole reason I wanted to join FCB. When it comes to disability, there is a misconception that you should hide your differences, but LIMB-art stands against this and creates designs that mean people can feel empowered and confident, and I’m so pleased to be involved in the project.”
Mark Williams added, “LIMB-art was born out of an overwhelming desire to help other prosthetic users raise their confidence, be proud of what they have and have fun showing off while doing so. The reaction to the new designs has been amazing and really helps us push forwards and break down the barriers of disability whilst massively raising the confidence of the wearer.”
Owen Lee, chief creative officer at FCB Inferno, added, “Design and fashion are such important ways of expressing ourselves. It’s hugely rewarding to see our young talent using their creativity to benefit such an amazing business. It’s innovations like this that make the world a much brighter and more interesting world to live in.”
Credits:
Agency: FCB Inferno
Junior Art Director: Amy Bland
Chief Creative Officer: Owen Lee
Joint Design Leads: Sarni Strachan & Becci Salmon
Designers: Dante Attuoni & Max Fox
