Is FCB West’s Shine on Klutzes the most creative ad you’ve ever seen? Nope. Is it fun to watch? Without question.

Does it make you remember the product, Clorox Splash-Less Bleach? Think, “that’s great!”? And “Whoa, I’ve done that.”? Yes, yes and yes.

Would you watch it four times in a one-hour TV show? Well, maybe three. (Why do media buyers still do that?)

And did it make you try to remember to add Clorox to your shopping list? Yep.

FCB has done a really great job of making a new packaging idea for an everyday product interesting…and essential.

Credits:

Client: Clorox

Agency: FCB West

Chief Creative Officer: Karin Onsager- Birch

Chief Strategy Officer: Simon White

Creative Director: Kelly McCullough

Associate Creative Director: Nancy Strange

VP Account Director: Sara Wallace

Account Supervisor: Paola Cammareri

Senior Broadcast & Content Producer: Charlotte McConnell

Director of Account Planning: Ryan Riley

Group Management Director SVP: Sue Redington

Director: Keith Mccarthy

Production Company: Stink 

Executive Producer: James Cunningham

Producer: Mark Walejko 

Offline: Final Cut, Editor: Paul Zucker

Sound: One Union: Matt Wood