Global meat snacks brand, Jack Link’s, has appointed Fearless Union to lead its social media and content strategy across Europe, following a competitive pitch.

Fearless union will be responsible for supporting Jack Link’s ambition to become a €100M brand, leading the charge across the brand’s digital ecosystem. The agency will develop a new creative platform that redefines how Jack Link’s shows up in culture, uniting its global identity with local insights to inspire a new generation of snackers across Europe.

Fearless Union, that has already created work for Peperami, part of the Jack Link’s family, will now take charge of Jack Link’s organic and paid social channels, launch a fresh TikTok presence, and amplify the brand’s global partnership with creator and entrepreneur, MrBeast, across key markets including the UK, Germany, and the Netherlands.

The agency will also localise and amplify Jack Link’s US content for European audiences, from high-profile MrBeast collaborations such as the Beast Games to co-branded product drops and major cultural moments, drive community engagement, forge influencer partnerships, and deliver culturally relevant social campaigns that bring the brand’s wild spirit to life.

The partnership officially kicked off in October 2025, with the first major campaign set to use upcoming MrBeast activations in late 2025.

Alan Fayolle at Fearless Union, stated, “Jack Link’s is a brand that’s unafraid to be bold and stand out and that’s exactly the kind of energy we thrive on. Together, we’ll develop a creative platform that allows us to successfully build a social framework that not only grows the brand but also fuels a community of everyday adventurers across Europe.”

Jeroen Mustert at Jack Links, addded, “We were looking for a partner who could combine sharp strategic thinking with fast, culturally relevant creativity and Fearless Union showed they truly understood both our brand and our ambitions. Their approach to storytelling and social engagement fits perfectly with our ethos.”