Miamia agency, Republica Havas, has apppinted Federico Hauri as executive creative director, underpinning a new chapter in creative leadership as the agency, founded by Jorge A. Plasencia and Luis Casamayor, approaches its 20th anniversary and continues to expand its capabilities, deepen its presence across the US and beyond.

Hauri will lead integrated creative and social across the agency’s creative and health practices, working across a portfolio that includes Toyota, Sanofi, the Greater Miami Convention & Visitors Bureau, Reckitt, Sedano’s Supermarkets, and GSK, to name a few. His role will support the agency’s focus on delivering work that resonates across audiences and geographies, grounded in cultural insight and creative excellence.

“Federico is the right leader for where we are and where we’re going,” stated Luis Casamayor, co-founder, president and creative chairman, Republica Havas. “We operate in a connected world where ideas need to travel across cultures and platforms, and he understands how to build work that holds together wherever it shows up. That’s exactly the kind of leadership we need for what’s next.”

Hauri brings to Havas more than two decades of experience from some of the industry’s most respected agencies. He joins from MULTI, the creative studio he co-founded, where he launched Zevia’s spoof of Coca-Cola’s AI holiday campaign. Before that, he served as executive creative director at VML Miami, where he helped launch the Greater Miami Convention & Visitors Bureau’s Breaking Up with Spring Break campaign and the multi-awarded Napkins of Rights for the Florida Immigrant Coalition. He also oversaw work for Wendy’s, Michelob ULTRA and Mazda.

Earlier in his career, he spent five years at Conill Saatchi & Saatchi working across P&G brands, including Tide, Crest and Pampers, as well as Aflac. He also held roles at Grey and JWT Argentina and spent more than a decade teaching copywriting at Miami Ad School.

“It’s a dynamic time for creativity, where technology, culture and ambition are converging,” Hauri stated. “With Miami as our home and its global energy, Republica Havas is uniquely positioned to build ideas that travel across markets and elevate the work on an international stage. I’m excited to be part of it.”