Lucy Knox understands great people stories. Because she likes to people-watch. She says it’s the only upside to being on a packed bus, and that the best sagas can be witnessed from the back seats. It shows in her work, capturing the in-between moments when people give themselves away. This week, her skill has earned Knox the title of Filmmaker of the Year at the ELLE Awards.
“I definitely take note when there’s a contradiction in what someone thinks they’re projecting and what’s actually coming through,” she commented.
That “taking note” will now combine with Finch’s production expertise. Finch has signed Lucy Knox for representation in Australia and New Zealand.
Knox’ recent work for Hector’s Deli exemplifies her unique attention to detail. Nora sits down to find her date, Chris, looking nothing like his photo, while he’s busy finding his sandwich guilty of the same offence. Both, it turns out, are better in real life.
“What’s exciting about commercial and shorter work is being exacting with a very finite amount of time,” Lucy commented. “Nothing gets to be flabby, it’s all about landing one clear idea. You discover quickly what you actually need and what you’re just attached to.”
Knox’ ultimate goal is making work that sparks conversation, she says.
That sharpness is apparent in her work for Nike, Google, Mastercard, Target and NRMA as well as the Saatchi & Saatchi New Creators’ Showcase, and applauded with an Australian Directors’ Guild award and a Gold YDA.
Knox has been building her mastery of commercials and short-form work for the better part of a decade, with short films accepted into the Berlinale, MoMA and MIFF. Two films, An Act of Love and Hot Mother, have been acquired by The Criterion Channel. Let loose in the Criterion Closet herself, she says she’d “take Muriel’s Wedding, Come and See, as much Haneke as can fit in the tote, and a petition to get He Died With A Felafel In His Hand into the collection.”
Writing and directing across commercial, documentary, and narrative work, Knox is currently developing her debut feature, an expansion of her Berlinale short, Hot Mother, with Toni Collette and Milly Alcock to star.
“Meeting Lucy felt like catching up with an old friend I’d somehow never met,” stated FINCH executive producer, Loren Bradley. “I’m thrilled to have her join us and can’t wait to see what we build together.”
“FINCH makes things that are genuinely funny and genuinely well made, which is a rarer combination than it should be, and they don’t seem interested in sanding the strange bits off, which matters to me. I’m looking forward to creating work that shows people unearthing the messy, complicated parts of themselves, or gives audiences room to do that themselves,” Knox added.
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