Insuring your pet frog is a surprising idea. Insuring against an alien abduction is insane. But what about insuring your financial future? McAlvany Financial Group’s US campaign positions Gold IRAs as Wealth Insurance. It’s a surprising and sane way of thinking about retirement investment.

The campaign spotlights the surprising, and even absurd, things people insure, from pets and weddings to alien abductions, to make the case that it’s time to insure the most important thing – your retirement savings. The campaign created by independent agency, Fire Kite, breaks from industry norms by rejecting fear-based tactics and celebrity endorsements, instead taking a positive, empowering approach.

“People insure everything imaginable, but often forget to insure the most important thing their wealth,” stated David McAlvany, CEO. “A McAlvany Gold IRA is a proven way to ensure retirement security and protect family wealth. This campaign positions Gold IRAs around confidence, stability, and legacy.”

“From pet projects to alien abductions, people will insure all kinds of crazy things,” added Alex Goulart, Founder and Executive Creative Director at Fire Kite. “In this campaign, we’re spotlighting that absurdity to remind investors to insure what really matters – their wealth. And by tapping into people’s preconceptions about insurance and the role it plays in their lives, we’re reframing how they think about investing in precious metals.

The campaign is built on investment realities. While 42% of Americans hold an IRA, less than 10% own precious metals; even fewer own a Gold IRA. Most investors remain overexposed to equities, leaving them vulnerable to market downturns. With 67% of 55-year-olds fearing they’ll outlive their savings, adding Gold IRAs diversifies and stabilises retirement portfolios. Gold IRAs act as insurance against financial shocks.

The full campaign includes video, national print and digital placements in The New York Times and The Wall Street Journal, radio ads, banner ads, and social content.

Credits
Agency: Fire Kite
Founder & ECD: Alex Goulart
Head of Strategy: Tim Anderson
Head of Production: Wes Wages
Creative Directors: Zach Fugate, Leo Borges
Copywriter: Alex Goulart
Project Manager: Lori Shoukry
Media Director: Kelly Phipps
Email Marketing: Taylor McFerran
Video Intern: Ellie Haynes

Production Company: Gear Seven
Founder: Kirk Slawek
Head of Operations: Ashley Circeo
Executive Producer: Shea Jones
Director: Kevin O’Brien
1st Assistant Director: Joe May

Post Production House: The Edit House
Second Unit Editor: Grant Engler
Second Unit Colourist: Brett Price
VFX Supervisor: Joel Robertson
VFX Coordinator: Emily Dubberly
VFX Artist: Kyle Riffe

Music: Overcoast Music + Sound
Producer: J.L. Hodges
Producer: Andrew Carter
Sound Design: Matthew Whitworth
Final Mix: Matthew Whitworth

Client: McAlvany Financial Group
CEO: David McAlvany
Head of Marketing: Chase Orrick
Operating VP: Mason Stetler