Five by Five Global has won the competitive pitch for CocoCoast, one of Australia’s leading coconut water manufacturers, as its agency of record. The agency will lead the brand’s domestic and international expansion across social strategy, creative and production.
Managing director of Five by Five, Matt Lawton, commented, “We’ve targeted this brand for the last 5 years so it’s great to see them come on board as a client to extend our experience in consumer-packaged goods and beverages in particular. Everything we do echoes the meaning of our name to deliver strength and clarity in the work.
“We love a brave client, and we proposed a social media-driven campaign that not only takes a swipe at category conventions but delivers a big dose of pragmatism, rolled into a bit of cheeky fun. We can’t wait to get started.”
Damian Russell, co-founder of CocoCoast, stated, “Five by Five’s team demonstrated a solid understanding of our brand values and positioning and presented an ingenious campaign that matched the personality of our brand. We riffed on some of their awesome concepts straight away because they were so exciting. We look forward to working with the team and bringing the strategy to life as our Australian and New Zealand summer approaches.”
Five by Five will begin immediately on CocoCoast’s first campaign since the company launched in 2015. It is expected to launch towards the end of 2021.