AI, threat, friend, assistant, boss. We don’t know yet. That can be a source of worry. In the Fiverr community, worry is strong. So it’s in-house creative team has written an open letter – to AI (with a message to its freelance community). There is also an explanation that reads:

“Lately, it seems as though everyone is talking about the same thing AI. And, more specifically, the implications of AI on the future of work.
While some believe AI will bring forth exciting possibilities, others, including artists and programmers, are concerned about their livelihood.

“These beliefs are also shared by the freelancer community. At Fiverr, an online marketplace for freelance talent, we recently introduced new AI categories to address the growing demand for AI-related services and knew we had to address the concerns in our community. We wanted to voice a positive message and call upon our freelancers to embrace this new technology. To do this, we wrote a letter to AI.”

The open letter, from Fiverr’s founder and chief executive officer, Micah Kaufman, ran as a full-page ad in the New York Times.

“The letter flips the script by reassuring AI we do not intend to render it obsolete but rather to work together, hand in figurative hand. In other words, we come in peace,” Fiverr added.

Here is the full letter:

An Open Letter To AI

Dear AI,

As an advocate for human talent, allow me to assure you that we come in peace.

You are a unique and powerful tool, capable of extraordinary feats. However, after reviewing some of your work, I believe it could benefit from a human touch to avoid coming across as too, ahem… robotic.

I believe that’s where our freelancers can help by giving you some personality, leading to better results. When we work together, wonderful things happen, as exemplified by this letter that you helped write. Thank you, by the way.

Look at us, we’re already finishing each other’s sentences. Literally.

For these reasons and more, we at Fiverr have decided to add AI categories to our catalog of services, including ChatGPT application developers, Midjourney artists, AI chatbot developers, and more.

Don’t worry, follow the humans’ lead, and you’ll do just fine.

I sincerely hope you receive this message, as, despite your impeccable reading skills, you still lack the ability to flip a page.

Here’s to a successful partnership.

Yours truly,

Micha Kaufman
Founder & CEO Fiverr.com NYSE FVRR

Credits:

CMO Gali Arnon
VP Design: Nadav Barkan
Creative Director: Ami Alush
Creative Team: Nimrod Maiman, Ronen Kornberg, Shiran Romano, ChatGPT

Senior Brand Marketing Manager: Colette Bloom
Director of Global Social & Content: Andy Wentz
VP of Global Communications: Siobhan Aalders
Director of Communications: Holly Steffy
Public Relations Manager: Laura Podesta
Photography: Colin Miller