One Saturday, August 23, Flight Risk, kicked off a stunt that was destined to grab Australia’s attention and introduce the brand’s GPS-tracked e-bikes – a dramatic high-energy fake heist staged at its warehouse, featuring UFC heavyweight star, Bam Bam Tai Tuivasa, and Flight Risk founder, Abraham Mikhail. It began when Flight Risk seeded authentic CCTV footage from its warehouse to build suspense and intrigue around the “robbery”.
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The post ignited a wave of engagement — with fans and followers joining the hunt, media outlets reaching out for information, and friends offering to post reward money. This buzz perfectly set the stage for the stunt’s dramatic conclusion.
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The stunt climaxed in a high-production, cinematic reveal edited by awarded production partners, Pool Party, showing the cutting-edge technology behind the scenes.
During the stunt, actors “stole” a shipment of Flight Risk’s signature e-bikes, setting off a thrilling chase. Using Flight Risk’s state-of-the-art GPS app, Tai Tuivasa, Mikhail, and the Flight Risk team tracked the stolen shipment live in real time all the way to the “robbers’ hideout” inside the warehouse. The bikes were then “recovered” before they could vanish — highlighting the precision and power of Flight Risk’s tracking technology, that includes real-time 4G GPS tracking & recovery, remote control & power management, built-in navigation & NFC access, and ride & battery insights.
“Flight Risk is about pushing boundaries and making riders feel empowered every time they hit the road,” stated Abraham Mikhail. “Having Bam Bam Tai Tuivasa join us for this stunt perfectly symbolises the strength and innovation behind our brand and tech.
“Working with Flight Risk and Abraham was a natural fit — both share a relentless drive and commitment to performance,” added Bam Bam Tai Tuivasa.
“Flight Risk isn’t afraid to take risks and we brought that same energy to the shoot. This wasn’t just filming, it was a cinematic thrill ride that grabbed attention and didn’t let go. The buzz proves they’re shaking up the e-bike world, and we’re stoked to have captured their fearless vibe,” commented Leo Malfara, co-founder, Pool Party.
