It’s tough creating a sequel for a campaign that relies on the element of surprise. And after an aggressive media campaign, that surprise element is well and truly diluted for the brand’s first global campaign,There’s more to imagine when you listen, that launched in June 2024. All hail to Fold 7 and Partizan director, Antoine Bardou-Jacquet, for this commercial, Zen Commute. (Bet you get a jolt from the reveal):

The new commercial is focused on driving brand love and listening for Audible’s extensive wellness slate, tapping into the global mindfulness trend. The campaign continues to emphasise how listening to Audible immerses people in extraordinary worlds, changing mood, perceptions, views – while engaging in routine daily activities.

The full campaign covers TV, digital & social, radio and OOH.

Credits

Client Audible 
Agency Fold7 London 
Executive Creative Director: Dave Billing 
Writer & Creative Director: Lucy Aston 
Creatives: Dan Burkitt, Philippa Baines 
Senior Producer: Emily Hendrey  Y
Chief Strategy Officer: Helena Gaufman
Senior Designer: Ben Gibbons 
Design Director: Alex Gill 
Head of Creative Services: Maggie Roberts

Production Company: Partizan 
Director: Antoine Bardou-Jacquet 
Managing Director & Executive Producer: Jenny Beckett
Head of Production: Ella More O’Farrall 
Producer: Dave Stewart 
Production Manager: Charlie Scannell 
DoP: Christophe Beaucarne 
Production Designer: Alexandre Vivet 
Art Director (Thailand): Thor Taweepasas

Production Services Company: TA PROD 
Executive Producer: Christophe Guyot 
Producer: Air Charoenrat 
Editor: Manuel Coutant

Post-Production: Electric Theatre Collective 
Head Of CG & VFX Supervisor: Ed Shires 
Head Of 2D & VFX Supervisor: Iain Murray 
Colourist: Luke Morrison 
Executive Producer: Antonia Vlasto 
Senior Producer: Luke Rzewnicki 

Audio: 750mph 
Sound Engineer: Sam Ashwell 
Music: Twenty Below Music