Outside-the-ordinary creative thinking turns ordinary billboards into brilliantly compelling adverts for Audible. The irresistible creative thinking comes from Fold7. The UK billboards give readers a real life experience of how a story can transform everyday life.

With just a tiny bit of tech – lighting, 3D artwork and FX – the billboards tell two different tales – one a reminder of a dull everyday event, the other the teaser for an exciting fantasy, sci-fi or true crime story.

The campaign headline rounds out the idea, Audible. For the story you need right now. The campaign will run until early December on four major outdoor sites across London and Manchester.

Dave Billing, executive creative director at Fold7, stated, “Our This Is The Story campaign for Audible is the gift that keeps giving. We were tasked with using special build OOH sites to demonstrate how truly transformational great audio content can be. We’ve got aliens, dragons and bank heists all bringing a surprising twist to the everyday. We hope they bring a little visual delight to Britain’s wintry streets.”

Credits
Client: Audible

Creative Agency: Fold7
Executive Creative Director: Dave Billing
Creative Directors: Rob Griffith & James Hudson
Art Director: Chris Bennett
Copywriter: David O’ Brien
Business Director: James May
Account Director: Toby Moorea
Account Manager: Issy Webster
Producer: Laine Barber
Illustration: Ben Fearnley
Designer: Sam Turner-Cox
Artist: Shnar Songspreat

Media: Wavemaker UK
Production: The Kinetic Agency