It’s Vodafone’s 25th anniversary and rather than boasting about its advancements, Folk VML has given Vodafone a nostalgic trip back through time. The hero commercial takes a warm and humorous look at the changing technology, culture and daily life of Ireland’s past. Threaded through the montage is a reminder of the moments of connection, big and small, that Vodafone has powered across Ireland since its launch in 2001.

The full campaign, a celebration of how far Ireland has come, and how Vodafone has been there for every step of it, covers TV, VOD, digital and social. 

 “The idea was to put people at the centre of those ordinary Irish moments that happened when someone was able to make a call, send a message or stay connected. The technology is present in every scene, changing as time passes — and while the phones and fashions may bring back a few memories, the human need to stay close doesn’t. We’re really proud of this one,” stated Jonny Cullen, creative director, Folk VML.

“Celebrating 25 years in Ireland is not just about marking a milestone for Vodafone, it’s about celebrating the millions of connections that have shaped people’s lives over that time. From everyday check-ins to life-changing moments, we’ve seen first-hand how powerful connection can be. This campaign is ultimately a thank you to our customers. For 25 years, they’ve trusted us to keep them connected to what matters most, and we’re incredibly proud of the role we’ve played in enabling those moments, today and into the future,” added Orla Nagle, brand owner, Vodafone Ireland.

Credits:

Agency: Folk VML
Creative Director: Jonny Cullen
Associate Creative Director: Robert Cummins
Strategy :Derwin Myers
Account Team: Laura Kelly, Zoe Scraggs & Melissa Byrne
Agency Producers: Michael Cullen & Eric Brindley
Media Agencies: Carat, Dentsu   

Production Company: Ponder
Director: Tomas Jonsgården
Executive Producer: Paul Holmes 
Producer: Magnus Åkerstedt
Director of Photography: Rasmus Videbaek
Production Designer: Joe Fallover
Stylist: Driscoll Calder
Editor: Gregers Dohn
Colourist: Andrew Francis
Sound Design: Sam Ashwell @ 750 MPH
Post Production: Jess Felton & Daf Upsdell @ Gabha Studios

Client: Vodafone Ireland 
Vodafone Brand Owner: Orla Nagle
Senior Brand & Marketing Manager: Niall Reynolds
Senior Brand Manager: Olivia Farrell
Brand Manager & Campaign Lead:  Clare Cummins