Studying is oh so dull, so Liquid Death has come to the rescue of US kids returning to college. The brand of provocative ideas has teamed up with Amazon Ads’ Brand Innovation Lab to create Certified Smarter Water, to help kids cheat their way through college.
The water that claims you can “infuse your water with textbooks in three easy steps”, also comes pre-programmed. Using a viral theory (so it must be true?) that water molecules can retain thoughts and words), Liquid Death Certified Smarter Water was programmed by having Alexa read textbooks to cans of Liquid Death in a warehouse. To make your own, you cay “Alexa, make my Liquid Death smarter,” pick a topic, and Alexa will speed-read a textbook excerpt to any can of Liquid Death.
Credits:
Brand: Liquid Death
Founder & CEO: Mike Cessario
SVP Marketing: Dan Murphy
VP of Creative: Andy Pearson
VP of Marketing: Greg Fass
VP Design: Frank Dresmé
Creative Director: Will Carsola
Associate Creative Director: Stu Golley
Director of Brand: Tia Sherwood
Brand Manager: Jeanne Irwin
Senior Nihilist: Brendan Kelly
Senior Graphic Designer: Kellen Breen
Designer: Michael Vickers
Director: Andy Pearson
Senior Producer: Zoe Andrikidis
Senior Producer: Cookie Walukas
Producer: Rylee Brown
Director of Photography: Kelsey Talton
Production Designer: Mike Maltz
Editing: Tyler Beasley
Colour: Company 3
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