Kris, the (fictional, sorry women) Target US employee wears a tight-fitting jacket to show off his muscular physique, gets about in a trendy red Ford Bronco truck with the number plate, Sleigh, and his theme song is Born to be Wild.
He is introduced in a 30-second spot, Born to be Kris, that launched on November 17, and he will appear in four 30-second spots, 10 15-second spots, and nine 6-second videos, as well as a handful of Spanish-language ads, where he helps target customers choose products across Black Friday, Cyber Monday, Thanksgiving and through to Christmas.
Kris was created by Target creative and agency, Mythology. Kris will be seen in social, TV, streaming and short-form video, with media by EssenceMediacom.
Kris’ campaign runs concurrently with a second more conventional retail campaign, Happier Holidays from Target, that features shoppers caught in magical moments as they explore Target stores, the magic underlined by the theme song from Charlie and the Chocolate Factory. This launched on November 3
