This weekend, the world’s largest half-marathon, Göteborgsvarvet, takes place.
Leading up to the race, there are countless of different guides, tips and strategies circulating on how to manage the 21 kilometres around Gothenburg, Sweden.
One of Sweden’s biggest newspapers, Craft, wanted to remind everyone who’s running about the only thing that is needed – putting one foot in front of the other – Left foot. Right foot.
So Forsman & Bodenfors created this full-page ad:
The idea for the ad is based on Craft’s book, The Ultimate Guide To Running, which was also made together with Forsman & Bodenfors.
The book consists of 240 pages with only one phrase, Left Foot, Right Foot, and was recently awarded a Golden Egg, Sweden’s biggest creative awards show, in the craft category.
