Electric vehicles are an important way forward for the planet. The transformation from petrol or diesel to electric needs to go faster. One of the obstacles it is facing is signage.
In Sweden there are more than 8000 charging points, but only about 20 official signs leading to them. For those thinking about buying an electric car or plug-in hybrid, charging is one of the major concerns.
Forsman & Bodenfors has created a solution for client, Bee Charging Solutions. That solution is also triggering the conversations about electric cars that are needed to fast-track change.
Recently, surprised Swedish travellers have noticed signs leading to EV charging stations on flags, stacks of hay, horse blankets, on napkins, pizza cartons and toilet paper. Even on the back of a man’s head and on a biker’s vest.
Nathalie Kinell, chief marketing officer at Bee Charging Solutions, explained, ”There are thousands of signs pointing towards gas stations, but only about twenty official signs showing the nearest charging station. Unfortunately, that creates a feeling that the charging infrastructure just isn’t there. With these unusual and playful signs we want to show people how close it actually is to the nearest station. And at the same time create a conversation about why there aren’t more signs already, and what both the industry and the governmental organisations needs to do to speed up the transformation towards electrified transports.”
https://youtu.be/39Od1rhhqcc
Credits:
Agency: Forsman & Bodenfors
Art Director: Petter Swanberg
Copywriter: Pontus Levahn
Project Manager: Lena Olander
Production Manager: Johanna Bringefält
Designer: Sara Lemchen
Digital Strategist: Peter Gaudiano
PR: Bjarne Darwall
F&B The Media Kitchen Media Manager: Sara Björnung
Production Company: F&B Studios
Director: Malin Ingrid Johansson
DOP: Olle Kirchmeier
Executive Producer: Jim Elfving
Producer: Hillevi Råberg
Music: Daniel Fagge Fagerström
Client: Bee Charging Solutions
Chief Marketing Officer: Nathalie Kinell
Brand Manager: Nina Petersson
