Well, men. Your greatest fear is being realised. Your dick probably is smaller than your dad’s.  

In 2021, Dr. Shanna Swan published a study in which she revealed that pollution affects the genital development of men and women and is causing a considerable drop in fertility, and that humanity is facing an “existential crisis” in fertility rates as a result.

Then she famously warned the world that as a result of this pollution, babies are being born with smaller penises.

Creative agency, Founders, and international sustainability organisation, Eco House, want to help. But they need you. In the meantime, they have launched the world’s smallest condom, which the (very wonderful) slogan, Save the dicks of tomorrow from the dicks of today.

XXXs, the awareness campaign with a satirical edge, is using the fictional condoms to highlight a very big message – the human species is under threat due to pollution. The camaign website aims to educate and inspire with a call to action to donate to the NGOs climate change fund, to take action and help save humanity. Try to buy an XXXs condom.

“We tried activism campaigns, promoting socio-environmental laws, education for sustainability but, unfortunately, it’s still very difficult to get public attention. We needed to get creative. So we talked about penis size to resurface the urgency and seriousness of the impacts caused by pollution,” stated María Aguilar, director of education and climate crisis at Eco House Global.

Founders’ creative director, Martín Alfred, added, “Because most of the leaders who make major socio-environmental decisions have penises, we hope that our efforts will persuade them of the importance of this issue. Because when it comes to pollution, size does matter.”

“People are desensitised to depressing images of environmental pollution and climate change,” commented Founders creative copywriter, Katie Reid, “so we’re approaching the problem from a different angle and with a different tone.”

Founders and Eco House Global want to emphasize that this is not a fight against small anatomy but rather against shrinking anatomy caused by climate change. 

Credits
Client: Eco House Global 
Client Lead: Maria Aguilar

Agency: Founders
Chief Creative Officers: Checha Agost Carreño & Tanya De Poli
Creative Directors: Felipe Rostagnol & Martin Alfred
Creatives: Katie Reid & Kristin Mizushima
Editors: Ángel Cedeño Ruiz, Agustina Rodríguez & Aníbal La Torre
Strategy: Carla Vilches

Production Companies: Oriental & TooManyMuch
Producer: Delfina Lamino