McDonald’s has always been the after-place, the place for fulfilment after parties, movies, concerts, school, or work. FP7McCann Dubai has made this unofficial positioning official with a humorous campaign for McDonald’s UAE, the After-Dinner Dinner.

The promotion offers people who are still hungry after an expensive meal at a high-end restaurant a satisfying dinner at select McDonald’s restaurants on Dubai. Diners simply present their expensive fine dining bill at the counter in exchange for a meal that’s fulfilling, highlighting that McDonald’s satisfies hunger. 

FP7McCann Dubai’s idea came from noticing that McDonald’s was the after-place for many customers and decided to put a fun spin on it by poaching fine-dining customers from their usual hangout spots and sent them to McDonald’s.

Geo-targeted notifications alerted the diners that a truly satisfying meal was just around the corner.

Federico Fanti, chief creative officer at FP7McCann, commented, “I’ve always gone to McDonald’s after some kind of event or outing because I’m guaranteed good food and a good time. So, when the team noticed that we all do the same thing, we knew that there was an insightful idea here. The fact that it’s the fine dining bill that unlocked the promotion made it witty and fun to engage with.”