Outlandish designs. Imaginary brand mash-ups. Social media is awash with the possibilities of AI-generated fashion. While anyone with access to the Midjourney app can create a hypothetical design, pioneering denim expert, G-Star RAW, is the first fashion retailer to take an AI-generated design off the screen and into the workshop.

The result is a unique piece of denim couture that highlights how AI can be used in the real world. 

To create the innovative garment, named the AI Denim Cape, G-Star RAW’s core design team worked together with AI app, Midjourney, to come up with 12 unique designs, using a series of prompts.

One AI-generated concept was then chosen to be brought to life by hand in the G-Star atelier, resulting in an original RAW denim couture piece. It is made from premium raw denim and features futuristic 3D ‘G’ shapes on the arms, an adjustable waistband, detailed stitching patterns on the chest and subtle G-Star branding on the left inner side. The one-of-a-kind design shows off G-Star’s denim expertise and precision craftsmanship. Craftsmanship which only humans are capable of.

“Innovation is ingrained in the G-Star DNA. We believe in giving our fashion designers the freedom to bring their dreams through AI,” stated Gwenda van Vliet, chief marketing officer of G-Star RAW. “While anyone could make a design using AI, at G-Star RAW, we have the craftsmanship to make those designs into real garments. We should see AI as enhancing the creative process, rather than taking it over.”

The newly designed AI Denim Cape will ultimately be displayed at the G-Star RAW Antwerp store, as the world’s first garment designed by artificial intelligence and created in reality.