The relentless human quest for “beautiful body” [read: slimming] fads has zeroed in on GLP-1, a naturally-occurring but also injectible hormone that regulates blood sugar – and amps up the need for protein as a side effect. Creative agency, Gale, and milk brand, MilkPEP, have created a carpe diem campaign that riffs off the craze.
The tongue-in-cheek GLP-1 Milk Gallon by media celeb, Lord Disick, (he purchased the title) is a $1,000 limited-edition collectible crafted for discretion, refrigeration, and high-quality protein. The idea was sparked by an episode of The Kardashians, in which Disick was spotted with a GLP-1 pen in his fridge. GALE and MilkPEP took that viral moment and elevated it, turning the brand’s milk jug into an object of status and satire, complete with a sculpted matte-white finish, minimalist silhouette, and “Lord Disick” detailing.
The launch video shows Disick doing what he does best — winking at culture. From driving to golfing to shopping, he’s seen carrying his milk gallon everywhere, ending with the reveal that ten fans can actually buy one for $1,000.
The GLP-1 Milk Gallon follows MilkPEP and GALE’s recent Protein Puffer Jacket collaboration with Skylar Diggins, that generated 645M+ impressions in 72 hours and helped cement the brand’s position at the centre of the “protein craze”.
@wnbagotgame Skylar Diggins wore a milk jacket as an ad for Got Milk 🥛#skylardiggins #seattlestorm #wnba ♬ original sound – WNBA Got Game
