The 2025 Gerety Awards is continuing its partnership with London recruitment and training agency, The Industry Club, and boosting its support of in-house agencies. The result is the launch of Gerety’s In-House Agency of the year Award.

As part of its ongoing commitment to supporting in-house agencies, The Industry Club recently launched the first-ever UK In-House Talent & Salary Survey, developed in collaboration with The In-House Agency Leaders Club (IHALC) and its members. The insights from this initiative reinforced the importance of recognising creative excellence within in-house teams.

Gerety In-House Agency of the Year will be awarded to the highest scoring IHA, accumulated from points across all entries for shortlist, bronze, silver, gold, and grand prix – Grand Prix: 12 points; Gold: 8 points; Silver: 4 points; Bronze: 2 points; Shortlist: 1 point.

Gerety co-founder, Lucía Ongay, commented, “We are thrilled to partner with The Industry Club again who have a proven record of supporting in-house agencies. This special prize, just like the agency and network of the year awards, will spotlight the world’s most creative in-house agency.”

The new award will be presented to the winning agency by The Industry Club. Melissa Smith, its founder and managing director, explained, “In-house agencies continue to push the boundaries of creativity while navigating the unique challenges of operating within a brand. The In-House Agency of the Year award is a well-deserved recognition of their innovation, impact, and growing influence in the industry. We are proud to partner with Gerety once again to shine a spotlight on the exceptional talent within these teams and celebrate their contributions to the creative landscape.”

The standard Gerety Awards deadline is April 11. Final deadline is May 9. This year’s jury includes a record 245 judges from 50 different countries. The only judging criteria is originality of the idea and creativity in its execution.

Meet the 2025 jury and enter this year’s Gerety Awards here.