What happens when young creatives have just 24 hours to crack a live brief? Introduced in 2004, the adfest Young Lotus Workshop is one of the industry’s longest-running mentoring programs for up-and-coming young creative teams from Asia, including the Pacific, and Middle East. The 3-day workshop, open to advertising professionals aged 30 and under, involves talks, mentoring and workshops and a live “brief” –with just 24 hours to meet the deadline.
In this Gerety Talks, Nicha Witayapaisitsan and Thirawat Prasertsang from SOUR Bangkok, winners of the ADFEST Young Lotus Workshop 2026, join Gerety co-founder, Lucía Ongay, to talk about their winning experience, how they work together under pressure, their creative process and what they learned from taking part in Young Lotus.
Watch here geretyawards.com/talks.
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