The next edition of Gerety Talks presents the team behind Craft Grand Prix winner (Art Direction), Never Just a Period, one of the most talked-about campaigns of Gerety 2025.
As well as the Craft Grand Prix, Never Just a Period won 5 Golds and 2 Silvers. The work stood out for its emotional depth, bold storytelling and meticulous craft — showing how powerful creativity can reshape conversations around taboos that affect millions of people every day.
At this Gerety open and candid discussion, Nadja Lossgott, joint chief creative officer, AMV BBDO; and Luciana de Azevedo Lara, senior global brand communications manager, Libresse/ Essity
will take the audience behind the scenes of the campaign from the original idea to execution. They will also explore how long-term collaboration between brand and agency can lead to work that resonates culturally, not just commercially.
The talk with discuss the thinking and craft behind the award-winning work, breaking taboos through creativity, building brave client-agency partnerships, audience reaction and cultural impact, and lessons for creatives and marketers today. This session offers a rare look inside a campaign that proves advertising can do more than sell – it can shift perception.
Here is the work:
Gerety Talks is a global conversation series celebrating creative excellence through a powerful perspective.
