DDB New York client, Gett, known globally as GetTaxi, is a mobile app for booking cars and taxis around the world, with 10 fleet partners and 3000 vehicles. On April Fool’s Day it is giving New Yorkers the chance to #GettAnything.

#GettAnything is user-speak is “a ride I’ll sooo never forget.” Cool, weird, hip, hippie, ultra-luxe, ultra-healthy…ask and you’ll get it.

Gett what?:

#GettDid Get your hair styled while you take a ride in a luxury Gett car.

#GettRoasted Get roasted by a professional comedian on your ride home.

#GettBananas Ride with your new best pal, Johan the monkey

#GettPsyched Ride into the future with your personal tarot card reader

#GettFamous Roll like a celeb with paparazzi snapping your every move

#GettAir Relax and fill your lungs with oxygen from a mobile oxygen bar

#GettNailed Multitask in style. Get a professional, quickie manicure on the way to your destination

#GettMuscle Feel like the ultimate VIP as you ride around with personal bodyguards

#GettTatted New Yorkers don’t waste time, get tattooed on your way home

#GettAnything “You tell us! We’ll do our best to make your unforgettable experience happen.”

To join in the April foolishness, participants download the Gett app on an iPhone or Android, schedule a pick up and include the hashtag for their desired #GettAnything experience in its More Details section.

DDB New York’s social media team will accompany the participant on his/her ride, to share the experience with Gett and the participant’s social networks.

The campaign includes out-of-home ads, which launched on March 31.

Creative credits: 

Chief creative officer: Matt Eastwood

Executive creative director/chief digital officer: Joseph Cianciotto

Director of social media: Scott Murphy

Art Director: Michael Kushner

Copywriter: Daniel Paredes