Ideas that go wildly viral are a dream for brands. Gigil has delivered a dream for Canva Pro with its all-purpose endorser idea for small and medium business owners, Kween Yasmin.

Kween Yasmin is a Filipino influencer known for her talents in singing, comedy, spoken word, business, and more. Through her Canva Creator Page, users can access her All-Purpose Photo Library and and insert her into ads for any industry, simply by applying Canva Pro’s Background Remover.

Canva also created Kween Sans, a font made from her full-body poses, and Kweemojis, her own emoji set.

The three Canva Pro assets, particularly the Kween Sans font, spread rapidly across the internet – not only among businesses but also everyday people and celebrities. Even major brands and government entities joined the trend, revealing that they’re also Canva users. This sparked a wave of curious Filipinos asking how they, too, could use it, leading even more people to subscribe to Canva Pro just to access the assets and ads, memes, and other content featuring Kween Yasmin began to dominate feeds.