Irresistible human humour by Filipino agency, Gigil, cuts through the clutter of both online ordering and delivery commercials and schmaltzy Mother’s Day adverts for Grab. The spot hones in on a very familiar scenario for its Gen Y and older Gen Z audience, giving it a witty twist.

Mum wants a grandchild for Mother’s Day:

Credits
Client: Grab
Regional Head of Marketing & Brand: Sulin Lau
Head of Regional Brand & Partnerships: Mindy Yap
Head of Regional Campaigns & Brand Partnerships: Adeline Kwek
Assistant Brand Manager Marketing: Hathai Chanyanupap
Regional Brand, Social, Partnerships Marketing: Adil Ismeer

Agency: GIGIL
Chief Creative Officers: Badong Abesamis & Herbert Hernandez
Creative Directors: Leslie Cua & Jordan Constantino
Senior Art Director: Heninah Salud
Art Director: Jeremy Palac
Copywriters: Zion de la Peña, Tria Casas & MJ Viernes
Managing Partner: Jake Yrastorza
Account Directors: Tonee Lacson & Inna Tupaz
Account Manager: Sophia Santos
Senior Planner: Nanais Hernandez
Planner: Fritz Dalawampu
Broadcast Producer: Sasa Abella

Production Company: Arcade Film Factory
Director: Marius Talampas
Exectuvie Producers: Codie Larracas & Paula Collado
Line Producer: Mara Bernaldo
DOP: Ber Cruz
Art Director: Sunny Dumayas
Production Director: Diong Fernandez
Production Manager: Kristine Aguilar
Offline: Alvin Chan
Grading: Biba Abiera
Online: Neil Mendoza

Music & Sound: Hit Productions
Arranger: Arnold Bueno
Sound Engineer: Vener Ariston