Orocan makes iceboxes for small businesses, many of whom still rely on styrofoam boxes. It has just launched an icebox on wheels adding mobility to the durability advantage of its products.

Gigil has built an absurdly funny story to make the point. It is built around a young man called Isagani, an introvert who turns into ice (literally) during nerve-wracking moments. Isagani’s friend uses his smarts to seize the opportunity – chipping the ice that envelops him into the Orocan Koolit 65L cooler to launch a mobile juice business. The campaign film relied entirely on practical filming techniques. No CGI. No special effects. Just palpable product benefits and a very cool story.

Credits
Agency: GIGIL
CCOs & Creative Partners: Herbert Hernandez, Badong Abesamis
Creative Director: Dana De Leon
Associate Creative Director (Support): Jillian Librodo
Copywriters: Iby Castro, Floyd Scott Tiogangco
Art Directors: Quatro Los Banos, Seph Asentista
Art Intern: Elaiza Lopez
Copy Interns: Dave Agbuya, Angel Ramos
Head of Art: Ronchris Cosme
Social Media Analyst: Fritz Dalawampu
Junior Strategic Planner: Phyllis Ong
Strategic Planning Director: Nanais Hernandez
Post Production Specialist: Joseph Linga
Junior Post Production Specialists: Klaurence Cruz & Acey Semania
Managing Partner: Jake Yrastorza
Group Account Director: Bev Lubid
Account Supervisor: Sean Cu
Account Director: Yosh Kikkawa
Account Manager: Shem Cadapan

Media Agency: Gigil Media / NAKS!
Production: Arcade Fim Factory
Producer: Sasa Abella, Denise Elizon
Director: Marius Talampas
Executive Producer: Pola Collado
Lead Producer: Mara Ravelo Bernaldo
Production Manager: Kristine Aguilar
DOP: Dix Buhay
Offline: Alvin Chan
Grading: Barebones
Online: Neil Mendoza