Most people have been fed dozens of ads about dealing with stress. The traditional before-and-after scenario of pharma and wellness advertising is ignorably familiar. Still, 87% of workers in the Philippines suffer from job-related stress, 11% higher than the global average. And the toll goes beyond the mental. Stress drains key nutrients, weakens the body, and slowly wears you down.

To cut through to overworked Filipinos, GIGIL ditched tired before-and-afters for a jarring metaphor that visualises stress in a way that exhausted brains can relate it. The film follows Jemerlyn, an office worker whose body falls apart from stress until only one arm remains. That arm battles through office chaos, crowded commutes and exhaustion, until Stresstabs restores the vitamins she’s lost, re-assembling her body in time for morning.

Since its launch on June 25, 2025, the hero film, has achieved more than 8,662,000 views on Facebook and 7,700,000 on TikTok.

Credits:
Client: Haleon Philippines Inc. [Stresstabs]
General Manager: Jeff Go
Marketing Lead: Veron Mathay
Wellness Marketing Manager: Chio Cebrero
Brand Manager: Rein Locsin
Senior Digital Marketing Manager: Dani Rodelas

Creative Agency: GIGIL 
Chief Creative Officer: Herbert Hernandez
Chief Creative Officer: Badong Abesamis
Associate Creative Director: Jillian Librodo
Senior Copywriter: Daryl Camit 
Junior Copywriter: Josiah Jagurin 
Head of Art: Ronchris Cosme
Senior Art Director: Seph Asentista
Junior Art Directors: Mil Lanes & Felichie Laroya 
Strategic Planner: Justin Kingsu
Managing Partner: Jake Yrastorza
Group Account Director: Beverly Lubid
Account Director: Chloe Adarayan 
Account Supervisor: Bianca Penalba 
Account Manager: Cameron Tan

Production Company: Arcade
Producers: Sasa Abella & Denise Elizon 
Director: Marius Talampas 
Executive Producer: Pola Collado
Line Producer: Mara Bernaldo 
Production Manager: Kristine Aguilar
DOP: Kara Moreno
AD Unit 1: James Sales
AD Unit 2: Ian Villa
Offline: Alvin Chan 
Grading: Barebones 
Online: Neil Mendoza