The product is Coca-Cola – frozen. The target audience is Gen Z. There’s no rational argument that’s going to convince them, or even interest them. But a viral campaign that makes the product cool is almost guaranteed to entice them.  

WPP Open X and Ogilvy Singapore worked with London creative agency, Golden Wolf, to create that cool factor, translating the intense feeling of brain freeze into a series of explosive audio-visual narrative designs. The series of shorts ranges from trippy claymation to glitch-core chaos, 16-bit nostalgia to melty-face madness, each of seven aesthetic micro-universes, designed to capture an authentic, shareable brand experience that speaks the language of this next generation.

The full campaign covers social media, outdoor executions, innovative TikTok filters, and collectible merch.

Credits:

Brand: Coca-Cola
Agency: WPP Open X – Hogarth & Ogilvy Singapore
Creative Production Agency: Golden Wolf
Managing Director: Dotti Sinnott
Studio Director: Henry Purrington
Executive Creative Director: Stefan Falconer
Executive Producer: Ginger Hanner
Director of Production: Heidi Stephenson
Associate Creative Director: Mathieu Durand
Senior Producer: Jade Jordan
Associate Talent Director: Beatriz Rodrigues
Production and Resource Support: Caitlyn Burnett
Technical Director: Ian Pinder
Marketing Coordinator: Pixie Barnes
Design: Johnny Cardoso, Nick Stoney, Cendan Claiborne, Jonas Devacht, Lisett Ledon
Fernandez, Andy Cambiasso, Diego Rodriguez, Matthew Schoen, João Lavieri
Animation: Laurence Parsons, Tim Whiting, Yat Fung Leung, Mathieu Dellabe, Jo Baaklini,
Stefan Ahmad
Comp: Laurence Parsons, Yael Bloom, Ian Pinder, Stefan Ahmad
Junior Producer: Danielle Bordelon
Production & Resourcing Intern: Isobel Wilson
Motion Graphics: André Leite, Adrián Domenech, Stefan Ahmad
Comp: Jo Baaklini, Yael Bloom