The world is awash with films that try to get people excited about watching sport by showing people excited about watching sport. Of course, there’s always the other clichéd option, showing the sport that gets people excited about watching sport.
Goodby Silverstein & Partners has decided to stand out by standing alone instead. Its campaign for NFL Media includes not one game play. Instead the ads for Thursday Night Football and NFL GameDay Morning delve into the world of human humour – the former acknowledging that there will always be that weird guy who doesn’t like football and the latter noting that father and son time isn’t always a lofty man-and-nature experience.
The ads for Fantasy Football use two of the league’s stars in skits that show how easy it is to play fantasy football compared to being a real player in the NFL.
Credits
Advertising Agency: Goodby Silverstein & Partners
Chief Creative Officer: Margaret Johnson
Creative Directors: David Suarez & Danny Gonzalez
Associate Creative Directors: Josh Hacohen, Mike Costello, Steve Nathans, Hanna Wittmark & Kate Baynham
Art Directors: Brett Beaty & Charles Lee
Copywriters: Ben Pfutzenreuter & Craig Shervin
Account Management: Leslie Barrett, Theo Abel, Clark Gieseke & Sarah Thomas
Director of Broadcast Production: Tod Puckett
Executive Producer: Matthew Winks
Strategy: Bonnie Wan & Lucas Goodbody
Business Affairs: Judy Ybarra & Anna Diokno
Editing Company: Arcade
Editor: Geoff Hounsell
Assistant Editor: Laura Sanford
Producer: Adam Parker
Executive Producer: Crissy DeSimone
Audio Company: Lime Studios
LSD Sound Design: Michael Anastasi
Audio Mixer: Loren Silber
Susie Boyajan: Executive Producer
Colour: Company 3 NY
Colourist: Tim Masick
Producer: Kevin Breheny
Finishing/VFX Production: Timber
Creative Directors & Partners: Jonah Hall & Kevin Lau
Executive Producer: Sabrina Elizondo
Head of Production: Melody Alexander
Client: NFL
Senior Vice President, Marketing: Julie Haddon
Vice President, Creative: Bill McCullough
Vice President, User Acquisitions/Marketing: Michael Steiner
Director of Marketing & Creative: Jason Trautwein
Director of Marketing Production: Tony Isetta
Director, Marketing: Rhett Nichols
Executive Producer, Digital Marketing: Chris Hill
Senior Producer: Paul Andraos
