Xfinity’s campaign idea by Goodby Silverstein & Partners and and Xfinity Creative Productions is not new, not unique. It asks people to take a break from screens over Christmas. But the execution is delightful. It’s A Christmas Carol with a modern twist, with John C. Reilly as the Ghost of Christmas Very-Recent-Past.

The ghost arrives in everyday people’s Christmases to show them that they missed an important moment when they were distracted by their devices – an adorable first kiss under the mistletoe, lighting the Christmas tree, building (and knocking down) the first snowman of the season…

The ghost replays what they ignored while looking down to nudge them to look up before the next moment passes them by.

The commercial spot was directed by Jim Jenkins of O Positive and promotes Holiday Mode, a new Xfinity app feature that lets customers pause WiFi on selected devices or throughout their homes, encouraging families to disconnect from screens and reconnect with each other. The feature is free for all eligible Xfinity Internet customers.