Who would have thought an app that tells you who is using your home Wi-Fi would be useful for catching your daughter’s boyfriend trying to sneak in at night? Goodby Silverstein & Partners’ creatives did and turned that thought into a story that makes you smile and makes you remember the Xfinity product. It might even make you feel that you want it.
That the story references Ferris Bueller’s Day Off – including being shot in the Bueller house – is a bonus.
“Whether you’re a parent or a teenager, this timeless story is one we can all relate to,” stated Todd Arata, senior vice president of brand marketing for Xfinity, “And with the xFi app we’ve made it even easier for you to control your home Wi-Fi so surprises like our Romeo here are a thing of the past.”
Credits
Advertising Agency: Goodby Silverstein & Partners
Co-Chairman: Jeff Goodby
Chief Creative Officer: Margaret Johnson
Executive Creative Director: Jim Elliott
Creative Directosr: Tristan Graham & Felipe Lima
Copywriters: Theo Bayani & Jonathan Pelleg
Art Directors: Miguel Gonzalez & Jeff Fang
Executive Producer: James Horner
Senior Producer: Tess Kenner
Account Management: Chad Bettor, Rachel Fagin, Lauren Berry & Sara Jane Stephens
Strategy: John Thorpe
Director of Communications: Meredith Vellines
Business Affairs: Judy Ybarra & Stuart Pidrak
Production Company: MJZ
Director: Nick Ball
Executive Producer: Emma Wilcockson
Producer: Karen Chen
DOP: Mihai Malaimare Jr.
Production Designer: Jamie Vickers
Editing: Final Cut
Executive Producer: Suzy Ramirez
Senior Producer: Ana Orrach
Editor: Crispin Struthers
Sound Design and Mix: Lime Studios
Sound Engineer: Joel Waters
Executive Producer: Susie Boyajan
Senior Producer: Kayla Phungglan
Post Production & VFX: The Mill
Director of Production: Enca Kaul
Senior Producer: Erin Hicke
Music Company: Songs for Film & T.V.
Client: Comcast
Senior Vice President of Brand Marketing & Communications: Peter Intermaggio
Senior Vice President of Brand Marketing: Todd Arata
Vice President of Brand Marketing: Dustin Hayes
Senior Director, Brand and Experiential Marketing: Rose Holden
Senior Specialist, Brand Marketing & Communications: Victoria Cianciulli
