Grey Brasil has published a World Cup sticker album. It mirrors the official World Cup sticker album but this anti-racist sticker album, published by Zumbi dos Palmares University, tells the stories of 62 World Cup players who have suffered discrimination during World Cup games.
Although we live in a society where 56% of the population is Black, the number of incidents of discrimination due to skin colour continues to grow. Last year, Brazilian authorities documented over 50 reports, and in soccer alone there was a 106% surge in racism cases (64 in 2021, compared to 31 in 2020). This year, the annual report published by the Observatory on Combating Discrimination indicates that, from January to August, Brazil had already reached 64 incidents of racism in soccer.
Unfortunately, these incidents still happen both on and off the field because we still live in a racist, homophobic, and violent society where the so-called minority still suffers from discriminatory police stops, humiliation, and even senseless accusations.
Grey Brasil and Zumbi dos Palmares University have seized on the opportunity to capitalise on both World Cup sticker album fever and the fact that soccer brings together fans from around the world, to help fight something very much entrenched in daily lives both on and off the field.
The anti-racist sticker album has the same layout as the original World Cup album but its entire design direction will be interventionist in tone, describing these players’ achievements and accomplishments, to make sure that racism cannot erase their trajectories. The last page of the album will have a QR code leading to a site with a petition to pressure FIFA to disqualify countries where racism takes place from taking part in the next World Cup.
The album will be sent to current and former players, sports journalists, soccer influencers, and activists involved with the fight against racism. Additionally, gamers will play a soccer match using 22 of the album’s 62 players, which will be live-streamed.
The album’s digital edition can be downloaded here.
The initiative was covered in a CNN report:
Credits
Client: Universidade Zumbi Dos Palmares
Client Approval:: Reitor José Vicente
Agency: Grey Brasil
Creative Directors: Tomás Corrêa, Paula Esteves
Creatives: Caio Kochenborger, Jonas Soares, Lucas Nakano, Eduarda Vidaurre
CEO: Luciana Rodrigues
Executive Creative Director: João Caetano Brasil
Head of Data And Strategy: Mariana Pagano
Head of Business: Priscilla Teles
Head of Production: Regiani Pettinelli
Head of Media: Marcelo Carvalhaes
Head of PR: Silvana Inácio
Media Director: Camila Mercadante
Strategy Director: Gustavo Dornelles
Account Supervisor: Bianca Araujo
Content: Gabriella Batista, Bruno Borghi
Producers: Otávio Veras E Ricardo Barbin
Photography: João Barros
Graphic Production: Deaaz Produções
