2020 hasn’t treated online retailers as badly as it has so many other business groups. Quite the opposite, in fact. British online retailer, Very.co.uk, is making the most of an upswing in online shopping to promote itself as the nation’s most-loved, inclusive and helpful retailer with a new platform by Grey London, Life is the Very moment. The platform underlines Very’s multi-category product offering and flexible ways to pay, which help customers say yes when it matters most.

The first creative work to come from it, a TVC called Daisy, is adorable. Its aim is to celebrate the thousands of small moments that make life special, the small ones that happen every day and make life worth living in the moment.

Daisy launched on October 5 and was directed by Gary Freedman through Independent Films.

Carly O’Brien, chief marketing officer at The Very Group, which operates Very, stated, “Our strategy features moments from everyday life that are universal and culturally relevant, told through the lens of the consumer. Insightful, warm, optimistic and real throughout, the aim is to underline Very’s position at the heart of everyday life and to convey the humanity of our brand – helping, supporting, understanding – with the tone of a friend talking.”

Raquel Chicourel, Chief Strategy Officer at Grey London, added, “Life is This Very Moment is here to remind us all that life happens now, and no moment is too small. This platform feels very much in tune with a lot of what we are all collectively experiencing today. We can’t wait to see this beautiful platform flying high, with bigger work to come soon.”

The new campaign is the first by Grey London for Very after the agency won the account in May 2020, will be followed by a Christmas campaign that will develop the creative platform further. 

Credits

Creative Agency: Grey London

Creative Chairman: Javier Campopiano

Creative Directors:  Matt Moreland & Chris Clarke

Creative Teams:  Emma Thomas & Ryan Delaney, Angela Harding & Terry O’Neill

Chief Strategy Officer: Raquel Chicourel

Strategy Director: Jess Smith

Group Business Director: Kate Ilott

Business Directors: Tamsine Foggin & Charlotte Coughlan

Account Directors: Natasha Thomas & Naomi Templeman

Account Manager: Emilie Jenner

Account Executive: Meg Johns

Senior Producer: Maxine Hose

Assistant Producer: Kate Reynolds

Print Producer: Toby Horrocks

Production Company:  Independent Films

Director: Gary Freedman

Producers: Sara Cummins & Jani Guest

DOP: Barry Ackroyd

Production Design: Jacqueline Abrahams

Post Producer: Dan Breheny @ The Assembly Rooms

Editor: Adam Spivey

Post Producer :Phil Whalley @ MPC

Colourist: Matthieu Toullet

Audio Post Producer: Mary-Ann D’Cruz @ 750mph

Sound Engineer: Sam Ashwell

Client: The Very Group

Chief Marketing Officer: Carly O’Brien

Senior Brand Manager:  Kim Pritchard